2007 & 2008 were bad years

for online cardrooms

Absolute Poker and

UltimateBet.

Both sites were caught

stealing from their

customers.

To try and restore the

reputation of AP, BetHeads

was commissioned to rebrand

Absolute Poker.

We removed the website’s

sleazy look and feel,

replaced the tacky TV

advertising, and introduced

attractive new campaigns and

promotions.

It took 12 months but -

today - AP is back in the

game.

1.   Competitive analysis

2.   SWOT

3.   Determine business goals

4.   Demographic breakdown

5.   Psychographic analysis

6.   Target optimal business segments

7.   Define brand based on analysis

8.   Avoid sleaze

9.   Use PR effectively to confess all

10. Work with BI to create new promotions

11. Create fresh new media

12. Review performance and tweak

13. Repeat but stay consistent

Caught Cheating?

Here’s a 13 step program

that could help your business

come out of the shit,

smelling of roses...

tel:0789 054 1846  email:info@betheads.com