In 2009, UltimateBet celebrated
its 10th year online. The
business wanted to mark the
occasion with some special
BetHeads came up with a Roman
theme with the capacity to run
for the entire year.
The main event was Phil
Hellmuth’s dramatic entry at the
WSOP dressed as a Roman Emperor
but the theme continued
throughout the website, in TV
advertising, and in its
promotions.
Here BetHeads takes a simple
concept and maximizes its impact
without any unnecessary
investment.