Say hello to Let-It-Go-Flo (and Daisy
the Drop).
In 2003, Intertops was looking for an
original idea to generate PR, growth,
and awareness for its new online casino.
BetHeads concieved the idea of Moolette.
Basically... Wherever the cow shits is
the winner - with normal roulette odds.
A live webcam was set up to capture the
winning plop.
The stunt was seen on television
worldwide and featured in several
national newspapers.
The punters loved it as well!