BETonSPORTS was a US facing
sportsbook. The vast majority
of customers had very little
knowledge of soccer.
BetHeads created a flash
microsite that both explained
the game and put value
propositions on the table.
The previous World Cup
generated less than $200,000
in net revenue.
With the BetHeads treatment,
the 2006 World Cup made more
than $2 million.
Shame the boss got arrested
the same year.
tel:0789 054 1846  email:info@betheads.com